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A great user experience is also an accessible user experience-UX/UI designers can bolster e-commerce sales by ensuring that platforms and online stores are accessible to different categories of users, such as those with disabilities, color-blindness, or low tech literacy. In the e-commerce industry, UX design might be employed in one of four different ways: It’s a role that requires equal parts design acumen, problem-solving skill, and user empathy. The work of UX/UI designers goes beyond choosing fonts, typography, and aesthetically pleasing web design-UX design is tied to customer understanding and customer service, and strong design can result in fewer points of friction, intuitive navigation, and a great experience that leads to returning customers. But the specific applications of UX/UI design can differ greatly, and in e-commerce in particular, UX/UI designers play a significant role in helping online retailers succeed. Word of mouth is very powerful.” How Is UX/UI Design Used in the E-commerce Industry?Īt its core, UX/UI design in the e-commerce industry isn’t too different from UX/UI design in other industries-the ultimate goal is to create a positive user experience that will lead to stronger user engagement, retention, and, depending on the product or service, conversion. “If you do build a great experience, customers tell each other about that. “That’s the philosophy we’ve taken from the beginning,” Jeff Bezos, CEO and founder of Amazon said in an interview when asked how the company built its reputation and brand. Through their design work, UX designers, researchers, analysts, and managers have been crucial in helping companies make a strong first impression, improving the e-commerce user experience, and developing a user journey that will result in sales, sign-up conversions, customer loyalty, and evangelism. UX/UI professionals have played no small part in the continued growth and success of the e-commerce industry by ensuring that e-commerce platforms are designed to be as effective as possible. These numbers are projected to grow as more and more retailers build out online businesses, develop mobile platforms, and make their products and services more accessible to buyers by having an internet presence.īut simply having an e-commerce site doesn’t automatically lead to sales. Online shopping is one of the fastest-growing sectors in retail, with estimates that global e-commerce sales will hit $4.9 trillion in 2021 and account for 17.5% of all retail sales.